Lahore Seeks Sponsors for Basant Festival 2026
Horticulture Agency Lahore invites private brands to sponsor Basant Festival 2026, offering citywide branding rights across major locations.
1/13/20261 min read
The Horticulture Agency Lahore has formally invited private companies and brands to express interest in sponsoring Basant Festival 2026, which is scheduled to take place in Lahore from February 6 to February 8.
According to an official notice issued by the agency, selected sponsors will be granted branding and promotional rights across key roads and public spaces in the city from February 1 to February 15, 2026. The sponsorship plan has been structured into three categories: platinum, gold, and silver, offering varying levels of visibility.
Under the platinum category, branding opportunities will be available at some of Lahore’s most prominent locations, including Main Boulevard Gulberg, Liberty Chowk, Noor Jahan Road, Main Market, Mahmood Kasuri Road, and Canal Road from Thokar Niaz Baig to Mall Road.
The gold category covers high-traffic areas such as Jail Road, MM Alam Road, Khayaban-e-Firdousi, Khayaban-e-Jinnah, Shahrah-e-Awane-Tijarat, Shadman Market Road, Railway Station, Airport Road, pedestrian bridges along Ring Road, and zones surrounding Gaddafi Stadium.
Meanwhile, the silver category includes branding rights along Shahrah-e-Quaid-e-Azam, Azadi Chowk, Niazi Interchange, Pine Avenue, Ravi Toll Plaza on GT Road and M-2, Shahdara Flyover, and Ferozepur Road from Gajjumatta to Azadi Flyover.
The document also outlines a wide range of promotional activities for sponsors during the festival. These include the Basant opening ceremony, free public transport services, cultural performances, decorated floats, laser shows, projection mapping, fireworks, themed road décor, and illumination of selected buildings across the city.
Interested organizations have been directed to submit their expressions of interest by January 20, 2026. The notice has been issued by the Director Marketing-II, Horticulture Agency Lahore.
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